Fading Forward

Big Crown Records is proud to present the sophomore full-length from Les Imprimés, Fading Forward. Spearheaded by self-taught multi-instrumentalist and producer Morten Martens, the album explores mortality, escapism, and a myriad of experiences associated with love.

Martens made a tremendous impression with his highly acclaimed 2023 debut Rêverie and has since cultivated a diehard fanbase whose demographics are as wide-ranging as the influences that shape his music. He mixes tones from '60s and '70s soul with arrangement nods to doo-wop records, takes drum energy from hip-hop, and covers the whole thing with vocal stylings drawn from '90s and 2000s alternative. But it is Martens' lyrics, emotion, and delivery that truly bring everything together and help him stand out from his peers. There's an infectiousness and pop sensibility in the writing, executed with the utmost class and taste, giving Les Imprimés the rare quality of immediate attraction that only deepens with repeat listens.

Hailing from Kristiansand, Norway, Martens plays nearly every instrument on Fading Forward, produces and arranges the album, and of course sings. "It's soul music, but I don't exactly have the soul voice," Morten explains humbly. "But I do it my own way, in a way that's mine."